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Simbe

United StatesFounded 2014
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Simbe is a robotics company founded 2014, based in United States, developing 2 robots primarily in the Retail category.

CAPITAL & EVIDENCE

Simbe has raised US$104.0M across 3 confirmed rounds and has 5 deployments on record, 1 maker-verified.

Raised

US$104.0M

across 3 confirmed rounds · latest Oct 2024

Confirmed rounds recorded from January 2017. Every amount links to its source.

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Shipped

5deployments on record

1 maker-verified · on 1 robot

Verified — maker-confirmedReported — in a public source, not maker-confirmed

Also cited

Used by

Named in a public source that did not say which model

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Simbe is the global leader in retail shelf digitization, delivering real-time visibility into every shelf, product, and store through autonomous robotics.

Simbe Robotics builds autonomous shelf-scanning robots like Tally and fixed-position sensors like Tally Spot for retail inventory management. Tally uses computer vision and AI to detect out-of-stock, misplaced, or mispriced items on store shelves. Tally Spot provides high-frequency monitoring in targeted zones such as fresh foods, alcohol, and checkout areas. These products are sold to grocery and retail chains across the US and globally to reduce shrink, optimize inventory, and improve shopper experience.

Company facts

HQ
San Francisco, United States
Founded
2014 · 12 yrs
Employees
51

RoboScore

Products 45%68Range 30%43Activity58Attention100Readiness88Traction 25%85
67.40RoboIndexFocused specialist

64.61 RoboScore + 2.79 Momentum· Strong evidence

Products, Range, Traction set the number — the three factors present for every company. Activity, Attention, Readiness describe the brand but never move it. A value we don't have reads , never zero. Momentum is independently collected news coverage, worth at most 15 points and never a deduction — a maker we have heard nothing about keeps its full RoboScore. Claiming or paying moves nothing.

6 of 6 factors known. How it's calculated

Awards & recognition

Milestones

  1. Simbe launched Tally Spot, a fixed-position sensor for high-frequency monitoring of targeted retail zones.

  2. 2023partnershipprnewswire.com

    Simbe marked 10 years of Tally the robot with 600M shelf gaps detected and 80M promotion errors fixed.

  3. Simbe launched Tally, the world's first autonomous shelf-scanning robot.

  4. Simbe Robotics was founded by Brad Bogolea, Mirza Shah, and Jeff Gee in San Francisco.

Press coverage

In the news

5 events

+2.79momentumof 15 max

Exclusive interview with Simbe about the benefits of in-store robotics and computer vision

Why Simbe has been in the news, across 3 outlets — collected and classified independently, so a maker cannot add to it. It never changes a robot's RoboScore — the evidence half of the RoboIndex — and it can move a robot up a board by at most 15 points.

Active products by Simbe

2 shown
#CategoryKey specs
1
TallyRetailTop speed 0.5 m/s·Runtime 1.5 hr202172.0
2
Tally SpotRetail202256.1

Where will these robots operate? Often the same as your country — add more for multi-country deployments.

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