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Simbe

United StatesFounded 2014

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Simbe is a robotics company founded 2014, based in United States, developing 2 robots primarily in the Retail category.

CAPITAL & EVIDENCE

Simbe has raised US$104.0M across 3 confirmed rounds and has 5 deployments on record, 1 maker-verified.

Raised

US$104.0M

across 3 confirmed rounds · latest Oct 2024

Confirmed rounds recorded from January 2017. Every amount links to its source.

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Shipped

21named customers · 5 tied to a specific robot

1 maker-verified · on 1 robot

Verified — maker-confirmedReported — in a public source, not maker-confirmed

Also cited

Used by

Named in a public source that did not say which model

+10 more

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Backed by: Eclipse Ventures (on its portfolio ↗) · SOSV (on its portfolio ↗)

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Simbe is the global leader in retail shelf digitization, delivering real-time visibility into every shelf, product, and store through autonomous robotics.

Simbe Robotics builds autonomous shelf-scanning robots like Tally and fixed-position sensors like Tally Spot for retail inventory management. Tally uses computer vision and AI to detect out-of-stock, misplaced, or mispriced items on store shelves. Tally Spot provides high-frequency monitoring in targeted zones such as fresh foods, alcohol, and checkout areas. These products are sold to grocery and retail chains across the US and globally to reduce shrink, optimize inventory, and improve shopper experience.

Company facts

HQ
San Francisco, United States
Founded
2014 · 12 yrs
Employees
51

RoboScore

Products 65%68Depth 5%33Activity56Attention100Readiness88Evidence 30%81
71.99RoboIndexFocused specialist

70.29 RoboScore + 1.70 Momentum· Very strong evidence

Products 65%, Depth 5%, Evidence 30% set the number, and every rated company has all three. Attention has no weight of its own — it is one of the two things Evidence is built from, and it can only ever add. Activity and Readiness describe the brand but never move it. A value we don't have reads —, never zero. Momentum is independently collected news coverage, worth at most 15 points and never a deduction — a maker we have heard nothing about keeps its full RoboScore. Claiming or paying moves nothing.

6 of 6 factors known. How it's calculated

Awards & recognition

Milestones

  1. Simbe launched Tally Spot, a fixed-position sensor for high-frequency monitoring of targeted retail zones.

  2. 2023partnershipprnewswire.com ↗

    Simbe marked 10 years of Tally the robot with 600M shelf gaps detected and 80M promotion errors fixed.

  3. Simbe launched Tally, the world's first autonomous shelf-scanning robot.

  4. Simbe Robotics was founded by Brad Bogolea, Mirza Shah, and Jeff Gee in San Francisco.

Press coverage

In the news

6 events

+1.70momentumof 15 max

Simbe’s 3,000-Unit Milestone Tests Retail Robot Demand

Why Simbe has been in the news, across 7 outlets — collected and classified independently, so a maker cannot add to it. It never changes a robot's RoboScore — the evidence half of the RoboIndex — and it can move a robot up a board by at most 15 points.

Public loss record

Noneon file for SimbeRegister read, nothing on file

US makers file into registers that compel reporting — device adverse events to the FDA, driverless crashes to NHTSA, workplace deaths to OSHA. A maker with no record here has genuinely not had one filed against it.

How this record was collected, register by register

Active products by Simbe

2 shown
#CategoryKey specs
1
TallyRetailTop speed 0.5 m/s·Runtime 1.5 hr202172.4
2
Tally SpotRetail—202256.1

Where will these robots operate? Often the same as your country — add more for multi-country deployments.

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