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Simbe is a robotics company founded 2014, based in United States, developing 2 robots primarily in the Retail category.
CAPITAL & EVIDENCE
Simbe has raised US$104.0M across 3 confirmed rounds and has 5 deployments on record, 1 maker-verified.
Raised
US$104.0M
across 3 confirmed rounds · latest Oct 2024
- Oct 2024· US$50.0M· Supermarket News ↗· 4 outlets
- Jul 2023· Series B· US$28.0M· led by Eclipse· Grocery Dive ↗· 3 outlets
- Sep 2019· Series A· US$26.0M· led by Venrock· DC Velocity ↗· 2 outlets
Confirmed rounds recorded from January 2017. Every amount links to its source.
Correct this →Shipped
5deployments on record
1 maker-verified · on 1 robot
- Harmons (Utah grocery chain)· United States· Tallysimberobotics.com ↗
- Giant Eagle· United States· Tallytherobotreport.com ↗
- Harmons· United States· Tallyprnewswire.com ↗
- Kroger· United States· Tallyretailtechinnovationhub.com ↗
- Wakefern· Tallyprogressivegrocer.com ↗
Also cited
- Walmart· 2022prnewswire.com ↗
Used by
Named in a public source that did not say which model
- Tesco· United Kingdomretailtechinnovationhub.com
- Homebase USA· United Statesretailtechinnovationhub.com
- Schnuck Markets· United Statesdelimarketnews.com
- CarrefourSA· Turkeytherobotreport.com
- BJ's Wholesale Club· United Statestherobotreport.com
- Wakefern Food Corp.· United Statesandnowuknow.com
+10 more
Simbe is the global leader in retail shelf digitization, delivering real-time visibility into every shelf, product, and store through autonomous robotics.
Simbe Robotics builds autonomous shelf-scanning robots like Tally and fixed-position sensors like Tally Spot for retail inventory management. Tally uses computer vision and AI to detect out-of-stock, misplaced, or mispriced items on store shelves. Tally Spot provides high-frequency monitoring in targeted zones such as fresh foods, alcohol, and checkout areas. These products are sold to grocery and retail chains across the US and globally to reduce shrink, optimize inventory, and improve shopper experience.
Active products
2
RoboIndex
67.40
RoboScore 64.61 + Momentum 2.79
Company facts
- HQ
- San Francisco, United States
- Founded
- 2014 · 12 yrs
- Employees
- 51
- Stage
- Series B (2023)
- Website
- www.simberobotics.com
RoboScore
64.61 RoboScore + 2.79 Momentum· Strong evidence
Products, Range, Traction set the number — the three factors present for every company. Activity, Attention, Readiness describe the brand but never move it. A value we don't have reads —, never zero. Momentum is independently collected news coverage, worth at most 15 points and never a deduction — a maker we have heard nothing about keeps its full RoboScore. Claiming or paying moves nothing.
6 of 6 factors known. How it's calculated
Awards & recognition
- Retail Innovation Award2023prnewswire.com ↗
Milestones
Simbe launched Tally Spot, a fixed-position sensor for high-frequency monitoring of targeted retail zones.
Simbe marked 10 years of Tally the robot with 600M shelf gaps detected and 80M promotion errors fixed.
Simbe launched Tally, the world's first autonomous shelf-scanning robot.
Simbe Robotics was founded by Brad Bogolea, Mirza Shah, and Jeff Gee in San Francisco.
Press coverage
- Simbe launches Tally Spot, a fixed area camera
The Robot Report · Feb 2024
- Tally Spot Extends Store View for Robotic Inventory Solution
RFID Journal · Feb 2024
- Simbe Marks 10 Years of Tally the Robot: 600M Shelf Gaps Detected
PR Newswire · Jul 2024
In the news
5 events · last 90 days
+2.79momentumof 15 maxExclusive interview with Simbe about the benefits of in-store robotics and computer vision
In the news
5 events · last 90 days
Why Simbe has been in the news, across 3 outlets — collected and classified independently, so a maker cannot add to it. It never changes a robot's RoboScore — the evidence half of the RoboIndex — and it can move a robot up a board by at most 15 points.
Active products by Simbe
2 shown| # | Category | Key specs | ||||
|---|---|---|---|---|---|---|
| 1 | ![]() | Tally | Retail | Top speed 0.5 m/s·Runtime 1.5 hr | 2021 | 72.0 |
| 2 | ![]() | Tally Spot | Retail | — | 2022 | 56.1 |

