First 100 manufacturers earn the Genesis Rank Badge
Are you with Lely?
Lely is a robotics company founded 1948, based in Netherlands, developing 3 robots primarily in the Agricultural category.
Robotic milking and farm automation for dairy operations
Lely is a Dutch agricultural robotics company based in Maassluis, Netherlands, best known for robotic milking systems such as the Astronaut A5 Next and related dairy automation products. Its portfolio also includes farm automation solutions used by dairy producers in multiple countries, with a focus on animal well-being and labor efficiency.
Company facts
- HQ
- Maassluis, Netherlands
- Founded
- 1948 · 78 yrs
- Website
- lely.com
- View profile ↗
Robo Score
Products, Range, Traction set the number — the three factors present for every company. Momentum, Attention, Readiness describe the brand but never move it. A value we don't have reads —, never zero. Claiming or paying moves nothing.
4 of 6 factors known. How it's calculated
Milestones
Lely promoted the Astronaut A5 Next as its next-generation robotic milking system.
The Astronaut A5 milking robot was introduced and later reported record sales.
Founded by Cornelis and Arij van der Lely in Maassluis, Netherlands.
Press coverage
- Lely
The Robots HQ
- Lely Astronaut A5 Next - Automatic Milking Robot
Lely
- Lely closes a fantastic year with record sales of Astronaut A5 milking robots
Lely North America
Active products by Lely
3 shown| # | Category | Key specs | ||||
|---|---|---|---|---|---|---|
| 1 | ![]() | Juno | Agricultural | Runtime 1.2 hr | 2024 | A |
| 2 | ![]() | Astronaut A5 Next | Agricultural | — | 2025 | A |
| 3 | ![]() | Lely Vector | Agricultural | — | — | BBB |
Agricultural buying guides
Industry Knowledge →
Ag Robot Vendor Selection: Pilot Data, Financing Options, and Exit Terms
Most agricultural robot procurement decisions optimize for demo quality and sticker price. The farms that make durable vendor choices optimize for data transpar…

From Research Plot to Commercial Scale: A Two-Season Playbook
Most ag robot programs fail not in the technology lab but in the transition from controlled trial to commercial operation. The farms that navigate it successful…

Field Constraints That Kill Robot Deployments: Terrain, Weather, Crop Spacing
Slope gradients, seasonal mud windows, crop-row geometry, and end-of-row headland length are the four variables that most reliably predict whether an ag robot d…


